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Committees
The APEX committee structure is comprised of Board committees and member committees. Only APEX Board members are eligible for membership on Board committees. Any individual from an APEX member company may participate in a member committee. Committee members are appointed by the committee chairperson and approved by the APEX president.

Each APEX committee is comprised of industry volunteers with specialized expertise in each area of focus. Committee chairpersons and co-chairpersons are appointed each year by the current APEX president. Committee Board liaisons are members of the executive committee assigned to report committee activities and recommendations to the entire Board of Directors.

To serve the best interests of the industry, APEX committee members represent airlines and vendor companies in different regions of the globe.

If you are a member and interested in volunteering for any APEX committee, please complete the online interest form by clicking here. Please also feel free to contact the appropriate APEX headquarters staff or e-mail board@apex.aero.

 

Executive Committees


  • Executive
    Chair: Juha Järvinen, Virgin Atlantic
    Staff Liaison: Russ Lemieux

  • Finance
    Chair: Joan Filippini, Paramount Pictures
    Member: Kevin Bremer, The Boeing Company; Juha Järvinen, Virgin Atlantic
    Staff Liaison: Katie Geraghty Goshgarian

  • Nominating
    Chair: Brian Richardson, Viasat
    Members: Lee Casey, West Entertainment; Mark Horton, Cinesky Pictures; Anton Vidgen, Air Canada
    Staff Liaison: Katie Geraghty Goshgarian

    Objectives
    • Improve awareness of required time commitments for Board service among potential candidates and their companies
    • Align nominating processes with strategic plan

 

Member Committees


  • Awards
    Chair: Maura Chacko, Spafax.
    Members: Juha Järvinen, Virgin Atlantic; Perry Cantarutti, Delta Air Lines; Andres Castañeda, Aeroméxico; Akira Mitsumasu, Japan Airlines; Jon Norris, FlightPath3D; Brian Richardson, Viasat; Anton Vidgen, Air Canada.
    Staff Liaison: Katie Geraghty Goshgarian
    Meets as needed.

    Objectives
    • Establish Passenger Choice Awards and Official Airline Ratings as the "Oscars" for airlines
    • Improve use of awards as a marketing tool for APEX
    • Recognize membership and industry leaders with APEX Awards and honorary awards

  • EXPO
    Co-Chairs
    : Dominic Green, Panasonic; Maura Chacko, Spafax     
    Members: John Courtright, SIE; Rowena Falcinella, Panasonic Avionics Corporation; Kate Groth, West Entertainment; Betsy Hamlin, Cinesky Pictures; Steve O'Connor, Spafax; Caroline Soegtrop, Air Transat
    Staff Liaison: Libby Settle 
    Meets monthly/as needed.

    Objectives
    • Produce EXPO Program, including venues and organization of all social functions, menus and entertainment
    • Assure that all APEX events are supportive of APEX strategic goals and objectives and are meeting the needs of members and the marketplace
    • Improve airline participation in APEX events
    • Establish partnerships with related organizations to achieve established goals and objectives

  • Governance
    Chair: Maura Chacko, Spafax
    Members: Dominic Green, Panasonic Avionics Corporation; Ryan Maitland, Viasat; Vy Duong, American Airlines; Peter Stevens, Burrana     
    Staff Liaison: Katie Geraghty Goshgarian
    Meets as needed.

    Objectives
    • Broaden the membership of the Association to formally represent a broader group of activities covering the airline passenger experience beyond "entertainment"
    • Review governance processes and structure of the Board and committees.
    • Assure transparency to, and communication with, membership
    • Continue responsibility for reviewing and approving new member applications

  • Marketing & Communications
    Chair: Ingo Wuggetzer, Airbus; Anton Vidgen, Air Canada     
    Members: Jenelle Benoit, Global Eagle; Joe Carreira, Touch Inflight Solutions, Inc.; Yodit Fikre, Ethiopian Airlines; Juha Järvinen, Virgin Atlantic; Garen Moreno, DesignworksUSA; Julie Pacino, Rockwell Collins; Stephanie Perrone Goldstein, LRA Worldwide, Inc; Maryann Simson, APEX Media; Sonali Singham, Qatar Airways; Kristina Velan, APEX Media; Matthias Walther
    Staff Liaisons: Robin Applebaum
     
    Meets monthly.

    Objectives
    • Deliver relevant, quality and timely industry news and information
    • Develop APEX brand and property and safeguard the use of such property
    • Increase brand awareness to key industry influencers
    • Ensure editorial content and advertising is aligned with APEX mission and objectives

  • Membership
    Co-Chairs: Brian Richardson, Viasat; Jon Norris, FlightPath3D    
    Members: Loren Bolstridge, Delta Air Lines; Joe Carreira, Touch Inflight Solutions, Inc.; Edwin Cheung, Encore Inflight Entertainment; Markus Gilges, VT Miltope; Joan Russell, Global Eagle
    Staff Liaison: Lauren Costello
    Meets as needed.

    Objectives
    • Broaden the membership of the Association to formally represent a broader group of activities covering the airline passenger experience beyond "entertainment"
    • Increase airline membership
    • Define the passenger experience marketplace and the involved stakeholders and develop programs to serve those needs
    • Strengthen the perception of year-round member benefits rather than a single event organization

  • Content Market
    Co-Chairs: Joan Filippini, Paramount Pictures; Juha Jarvinen, Virgin Atlantic
    Members: Alex Heather, Global Eagle Entertainment; Kalliope Diakos, HBO; Andrew Fitzpatrick, Monster Entertainment; Martin Henlan, Bloomberg TV International; Lissa Laubertie, Spafax; Angelica McCoy, Warner Bros.; Cathy Walters, Virgin Atlantic Airways, Ltd.; Nadja Rutkowski, Terry Steiner, Inc.; Audrey Kamga, ARTEFrance; Edwin Cheung, Encore Inflight Limited; Florence Coriat, Air France; Adlee Williams, Stellar Entertainment; Kelsey Hughes, American Airlines
    Staff Liaison: Libby Settle 
    Meets bi-monthly as needed.

    Objectives
    • Maximize value of the Content Market
    • Marketing focus on the Content Market as a must attend event
    • Define the marketplace and the involved stakeholders and develop programs to serve those needs

  • Technology
    Chair: Michael Childers, Lufthansa Systems
    Members: Andy Beer, Spafax; David Coiley, Inmarsat Ltd.; Victor Hernandez, Thales; Erik Miller, American Airlines; Jon Norris, FlightPath3D, Bryan Rusenko, APEX; Rich Salter; Dr. Stephan Schulte, Lufthansa Technik; Ian Walberg, Airborne Interactive Ltd.
    Staff Liaison: Nicole Blackshear
    Meets bi-monthly.

    Objectives
    • Develop cutting-edge education and relevant industry knowledge
    • Develop industry best practices
    • Working with the Education Committee, leverage technology to deliver content remotely and on demand
    • Serve the membership by creating a forum to share technical information and provide relevant industry knowledge

     Technology Working Groups

  • Ad Delivery (ADWG)
    • Objective: Develop specifications to encompasses broadcast and web technologies codified within the advertising industry’s latest standards and practices.
    • Call Schedule: Monthly
    • Chair: Andy Rosen, DSR Corporation
  • Connectivity Working Group (CWG)
    • Objective: Establish uniform measurements for the effectiveness of connectivity.
    • Call Schedule: Monthly
    • Chairs: Dr. Stephan Schulte, Lufthansa Technik, Mary Rogozinski, Consultant
  • 0415 Part 2 Working Group
    •  Objective: Breakoff of 0415 Part 1. Establish specifications for new content security.
    • Call Schedule: Weekly
    • Chairs: Philip Watson, Panasonic Avionics Corporation; Juraj Siska, IdeaNova Technologies

  • Airline Advertising and Ancillary Revenue
    Chair: Kim Creaven, Global Eagle; Mark Verone, GoGo
    Members: Nicolas Devos, IMM International; Manuel Chacon, Thales; Mary Rae Esposito, Spafax; Chris Hartley, Panasonic Avionics; Peter Hong, Thales; Petros Sakkis, Wessco International; Kaye Smith, Global Eagle; Susan Tran, Signal Lamp Entertainment; Mrduula Yalamanchili, Safran

    Objectives
    • Increase Awareness and Monetization of the Airline Passenger Experience through Advertising and Sponsorship Opportunities.

 

Thought Leadership 
Co-Chairs: Kevin Bremer, The Boeing Company; Mary Rogozinski
Members: Tara Bamburg, Southwest Airlines, Brian Bardwell, Panasonic Avionics Corporation; Ong Yong Beng, Images in Motion; Stephen Call, Inmarsat; Elin Eklof, Spafax; Andy Grant, Emirates; Asif Khan, Etihad Airways; Stefan List, Airbus; Eugenio Pimentel, Flight Center Instituto de Aviación; Patrick Préfontaine, Black Swan; Amanda Walsh, Stellar

Staff Liaison: Lauren Costello 

Meets monthly, or as needed in advance of events. 

Objectives

  • Develop cutting-edge education and relevant industry knowledge
  • Define the passenger experience marketplace and the involved stakeholders and develop programs to serve those needs
  • Strengthen the perception of year-round member benefits rather than a single event organization
  • Offer more educational opportunities to members, including content targeted to key segments of the industry through conference, workshops, webinars, on-demand technologies and other means


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