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Wednesday, February 10, 2016   (0 Comments)

Join Us At The World’s Largest Airline Content Tradeshow, as In-Seat Entertainment Remains Passenger’s Top Preference for In-Flight Entertainment

NEW YORK  –  Amsterdam will be the site for the industry’s only global industry event focused specifically on bringing together in-flight entertainment (IFE) buyers with the leading world-wide distributors of various content, the Airline Passenger Experience Association (APEX) MultiMedia Market. Taking place on 18-20 April, the exclusive member’s only conference is the premiere industry event where airlines select between a diverse selection of TV shows, movies, GUIs, games, audio and applications as part of their annual content product planning.

A recent global passenger survey conducted by APEX reveals that in-seat entertainment remains the top preference for in-flight entertainment for passengers. With more than eighty percent of the travelling public represented within APEX’s membership, the impact of the MultiMedia Market will greatly impact the future of the air passenger experience. 

The first two days of the conference are dedicated to exhibit appointments with distributors so that all airlines and buyers have the opportunity to meet with these distributors, with the third being an intense day of industry-shaping presentations from top industry experts. Highlights this year include the following presentations, among others:

  • Keynote Address: The Future of the Passenger Experience: Learn about smart investments, unique challenges and promising opportunities for location-based passenger experience enhancements.
  • Technology Specific Content Strategies: A deep-dive into such topics as content streaming, the capabilities and limitations of various inflight technologies and legal and technical hurdles, such as early window content, streaming capabilities, inflight rights and security.
  • The Age of Social Engagement: As consumers increasingly engage with brands through social channels, this session will explore tools to help engage the right people.
  • Virtual & Assisted Reality: As the aviation industry continues to push boundaries, get a virtual first-hand look at the current and future innovations that will shape your experience at the push of a button.
  • Over the Top Content: Industry insiders will share options for providing passengers with the content they crave and will answer questions related to technical and legal restrictions, the staying power of in-air binge watching and more.

In addition to exciting presentations by influential speakers, the APEX MultiMedia Market gives airlines exclusive access to vast amounts of inflight content within the sold-out show floor.

“Nowhere else can you find mainstream and specialized content from around the globe – from both niche and major distributors – all under one roof,” said Éric Lauzon, of Air Canada and co-chair for the group that organizes the event. “From an airline perspective, that’s a tremendous value. You can find content here that you can’t find anywhere else.

For more information about the MultiMedia Market, including registration, attendee details, list of speakers and press information, visit apex.aero/mmm-2016. For more information on APEX visit apex.aero.



The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members evaluate the passenger experience through an influential community and are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining.  APEX works to strengthen the industry and enable business opportunities through education, innovation, networking and recognition.  

©Airline Passenger Experience Association (APEX) 2016. All rights reserved.
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