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Friday, June 10, 2016   (0 Comments)

More than 120 Attendees Dive Into Future Technologies, U.S. DOT Activities on Closed Captioning, Inflight Cybersecurity and More


LOS ANGELES (10 June 2016) – The Airline Passenger Experience Association (APEX) saw impressive attendance at APEX TECH, 8-9 June in Los Angeles. More than 120 attendees from more than 65 companies – including 10 major airlines – discussed groundbreaking inflight technologies and hugely consequential regulatory issues at the industry’s leading technical forum addressing technologies impacting IFE, and for shaping the passenger experience.

“Technology is changing at a faster pace than ever before in our industry, and APEX TECH is the only industry event in which attendees are responsible for the creation and development of technical specifications,” said Michael Childers, APEX Technology Committee Chair. “During TECH our members took steps to set our industry on a new trajectory by voting on various standards and new technologies which will have a positive impact on traveler’s overall passenger experience. APEX is reaching out to establish relationships, liaisons and partnerships in the broader content delivery ecosystem to ensure an efficient supply chain."

Among other key event takeaways:

  • Finnair’s chief commercial officer, Juha Järvinen, shared a timely insight on the revenue potential of the increasingly digital travel experience. Phil Lelyveld, program manager of the Virtual and Augmented Reality Initiative at the Entertainment Technology Center, USC, shared the development and application of virtual and augmented reality on the ground, and then explored possible in-flight applications of the technology.  
  • Korean Air’s Dante Dionne, senior IT manager, Innovation Technology Development Center, discussed how tech influences product, experience and service and the importance of “knowing thy customer.”
  • Airbus’s Ingo Wuggetzer, vice president of Cabin Marketing, explained that everything boils down to understanding passenger behavior and demographics.
  • Finnair’s Katri Harra-Salonen, chief digital officer, explained how IT should be viewed as a revenue driver because of the potential for data collection.
  • Yves Bergquist, program director of Data and Analytics at the Entertainment Technology Center, USC, discussed ways to use artificial/adaptive/audience intelligence in order to personalize the passenger experience.
  • oneworld’s Dennis Tierney, vice president, Membership and Customer Experience, advocated a rounded digital strategy to better adapt to change.
  • APEX’s Bryan Rusenko and Michael Childers provided a closed captioning update, including negotiations for a smarter regulation process.
  • Samsung Pay’s Sean Gately, director of Merchant Programs, explained why mobile wallets are here to stay and why airlines should embrace them.
  • The FAA’s Pete Skaves, chief scientific and technical advisor of Advanced Avionics, share some insight into how the US national aviation authority examines and regulates cybersecurity, taking a primary focus on in-flight entertainment systems.
  • APEX CEO Joe Leader introduced the APEX Global Connectivity Roadmap, which is meant to accelerate airline adoption of Wi-Fi technology.
  • Thales Avionics’ Pierre Schuberth, senior manager, Systems Engineering, and chair of the APEX Encoding & Encryption Technologies Working Group, and Bryan Rusenko introduced APEX specification 0415 during an update on new technologies. Members approved the new specification.

This year, APEX TECH co-located with Global Connected Aircraft Summit, providing attendees expanded opportunities to meet fellow industry members, airline executives, cyber security professionals, technologists, and subject matter experts.

For nearly four decades, APEX has served as the international airline association for the passenger experience industry. APEX created APEX TECH to provide the industry and its members with information, guidance, analysis, and trend reporting on technology issues critical to the aviation industry. APEX TECH provides a crucial forum for technical experts to review and discuss ongoing special projects of the APEX Technology Committee setting specifications and standards for the airline industry focused upon applying new technologies to the passenger experience. Contributions made by delegates to APEX TECH shape airline travel technology more than any other industry event.

APEX’s next event will be APEX EXPO, the passenger experience industry’s flagship event. The event is 24-27 October in Singapore. The event this year will be co-located with Aircraft Interiors Expo Asia and Future Travel Experience Asia Expo 2016. Three shows in one means access to every major airline in the world, as well as end-to-end passenger experience vendors on the ground, in the air, and into the future.

Click here for comprehensive event coverage. For more information about APEX or the APEX Technology Committee, visit www.apex.aero.


APEX encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe.  As a non-profit, APEX reinvests all of its resources to better serve its members.  Every day, APEX members evaluate the passenger experience through an influential community and are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining.  APEX works to strengthen the industry and enable business opportunities through education, innovation, networking and recognition.  For more information, please visit apex.aero.

©Airline Passenger Experience Association (APEX) 2016. All rights reserved.
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