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APEX TV Market Conference Changes Format to Include a Broader Range of Companies

Monday, January 28, 2013  
(NEW YORK) – The Airline Passenger Experience Association’s (APEX) TV Market Conference has been expanded this year to include more exhibitors in fields related to inflight entertainment. The annual event – to be held 29 April through 1 May in Lisbon, Portugal – is APEX’s second largest and is the only major international gathering of airlines and inflight programming providers.

Already, the event is drawing major industry leaders, and current exhibitors include CNBC, Discovery Communications, Walt Disney and Warner Bros.

The format change is designed to connect airlines with a more robust sampling of entertainment providers. In a restructuring of the exhibition floor, the APEX TV Market Conference is now open to movie distributors, games suppliers, GUI creators and app developers. Companies representing those groups may exhibit, although only TV and short subject content providers will have access to booths designated for pre-set appointments, a notable benefit for exhibitors who have long participated in this event.

“Passengers are getting used to more and more options, which is why it’s crucial for the APEX TV Market Conference to be as inclusive as it is now,” said Joan Filippini, senior vice president for non-theatrical distribution at Paramount Pictures and chair of the APEX TV Market Conference Committee. “The new format gives airlines and content service providers a wide range of options in one setting.”

Additionally, in response to member feedback, the schedule has been changed so that booths will be open during the first two days of the conference and educational sessions will take place on the third day. Session topics include the latest TV programs and movie features, second screen viewing, international trends and viewing habits, licensing content, inflight gaming and more. The new schedule will give companies more time to conduct business.

Registration for the event is now open and can be completed by clicking here. Booth sales are also open and available here.

“Bringing TV and Airlines Together. Newly Expanded for Movies, Games, GUIs and Apps.”

About APEX

The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining.

Chris Peterson, Communications Specialist, APEX

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