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6/8/2016 to 6/9/2016
When: 8 June - 9 June, 2016
Where: Loews Hollywood Hotel
1755 Highland Avenue
Los Angeles, California  90028
United States
Contact: Michelle Hall

Online registration is closed.
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APEX TECH provides the industry and its members with information, guidance, analysis, and trend reporting on technology issues critical to the aviation industry. APEX TECH provides a crucial forum for technical experts to review and discuss ongoing special projects of the APEX Technology Committee setting specifications and standards for the airline industry focused upon applying new technologies to the passenger experience. Attendees at APEX TECH will hear thought-leading presentations from within and outside the airline industry on cutting-edge technologies.  Contributions made by delegates to APEX TECH shape airline travel technology more than any other industry event.



APEX TECH is pleased to colocate with the 2016 Global Connected Aircraft Summit which will take place 6-8 June, also at the Loews Hotel. Attendees will have expanded opportunities to maximize the value of their participation by meeting fellow industry members, airline executives, cyber security professionals, technologists and subject matter experts. Attendees will be able to hear from both groups' knowledgeable speakers and leaders about the future of aerospace industry connectivity and evolving passenger needs.Details on discounted registration are below.  


Thank you to our Sponsor:  



Wednesday 8 June 2016

10:00 – 1:30 | Registration & Coffee

1:30 – 1:40 | Welcome & Introduction
Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
Joe Leader – Chief Executive Officer, APEX
Bryan Rusenko – Technical Director, APEX

1:40 – 2:00 | Strategy for Capitalizing on Technology
In this opening session, explore ways to leverage technologies on the ground and inflight to differentiate products and services that exceed passenger demands, positively impact your bottom line and stay adaptable in a rapidly changing industry.
Presented by: Juha Järvinen – Chief Commercial Officer, Finnair; Board Member, APEX

2:00 – 2:20 Technology Influences on Product, Experience & Service
In this case study, take a behind the scenes look at what impressive advances are coming out of the R&D team at Korean Air/Hanjin. Projects to be discussed include a complete renovation of their digital ecosystem across a multitude of platforms, including global payment testing through integration with aggregators, ancillary services providers and notification platforms. But there's more; Dante will present the outcomes of a strategic planning session focused around electronic bag tracking, biometrics, on-board wifi, beacons/indoor mapping, ground ops management, wearables/mobile notifications, data quality assurance, artificial intelligence, drones and virtual reality applications.
Presented by: Dante Dionne, PhD (c) – Senior IT Manager, Innovation Technology Development Center (ITDC), Korean Air

2:20 – 2:45 | Cabin Comfort, Trends & Vision
How are the latest consumer lifestyle trends and airlines’ desire to differentiate their inflight offering considered during development of next aircraft generations? The presentation is structured to evaluate 3 crucial chapters: Focus, Trends and Vision. FOCUS. Take an inside look at the customer centric approach utilizing passenger research, segmentation and cabin feature relevancies. TRENDS. Explore airline trends, short-term and long-term, and highlight issues such as ancillary revenue generation and future virtualization opportunities. VISION. Finally, the presentation gives an outlook into how future cabin could look like that would most optimally incorporate both passenger and technology trends!
Presented by: Ingo Wuggetzer – Vice President, Cabin Marketing, Airbus; Marketing & Communications Committee Chair & Board Member, APEX

2:45 – 3:05 | Networking Break 

3:05 – 3:30
 Transforming the Passenger Experience via Technology

Explore how to influence the passenger experience via technology advances, products and services within the first 100 days in the airline industry. Learn why it is essential to identify technology as part of your strategy at the start of development and planning. 
Presented by: Katri Harra-Salonen – Chief Digital Officer, Finnair


3:30 – 4:00 | Virtual & Assisted Reality
The aviation industry is constantly improving and pushing boundaries. As if flying hundreds of miles an hour 35,000 feet in the air while posting on social media and drinking the finest wine isn’t impressive enough, imagine immersing yourself in a virtual world that allows you to visit various destinations and experience different encounters all at a click of a button.
Presented by: Phil Lelyveld – Virtual Reality / Augmented Reality (VR / AR) Initiative Program Manager, Entertainment Technology Center at USC 

4:00 – 5:00 | Focus on the Future: Emerging Technologies Advisory Panel
Technology continues to develop at a rapid pace, and its early adoption into to IFEC is also accelerating. In recognition of this, it is appropriate that while the Technology Committee remains focused primarily on technology being implemented in the next 3-5 years, that a close look is given to emerging and future technologies that might be coming in the next 5-15 years. The APEX Emerging Tech Panel will brainstorm and investigate what is coming up in the next 5-15 years and educate the APEX membership. As part of APEX’s outreach to play a bigger role in the broader content delivery ecosystem, this session will include an important presentation from one of the industry’s most innovative think-tanks, the ETC@USC, on how the capture and utilization of data and analytics is impacting media. 
Moderated by: Katie Sehl - Editor, Airline Passenger Experience
Presented by:
Yves Bergquist – Program Director, Data & Analytics, Entertainment Technology Center at USC
Katri Harra-Salonen – Chief Digital Officer, Finnair 

5:00 - 5:05 | Closing Remarks & Introduction to Demos

5:05 – 6:30 | Networking Reception & Demo Presentations
Ray Dolby Ballroom Salon 1
Connect with the APEX aviation community while enjoying light appetizers and drinks will be served. Special addition - enjoy testing and encoding demos!  

Thursday 9 June 2016

8:00 – 9:00 | Registration & Coffee 

9:00 – 9:15 | Welcome & Introduction

Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
Bryan Rusenko – Technical Director, APEX

9:15 – 9:30 | Digital’s Influence on Technology
This session will present observations and trends caused by digital disruptions in the industry and educate attendees on how to develop solutions that are the most attractive moves for your customers and corporate resources. 
Presented by: Dennis Tierney – Vice President - Membership and Customer Experience, oneworld Alliance

9:30 – 10:45 | Closed Captioning Update
The U.S. Department of Transportation (DOT) has established the Accessible Air Transportation (ACCESS) Advisory Committee with APEX represented by Michael Childers and Russ Lemieux. ACCESS is pursuing a negotiated regulation (“Reg Neg”) process in which stakeholders attempt to reach consensus on rules to be adopted by DOT requiring the closed captioning of IFE video and descriptive audio for the blind. In the meantime, the Closed Caption Working Group led by Bryan Rusenko will present the new APEX specification for Closed Captions, providing a better match between Hollywood's IMF/CFF workflows and IFE workflow. The spec will adopt a Time Based CC/Substandard in IMSC that will govern the migration from Bitmapped CC/Subs. Hear the most recent DOT update and vote on the closed captioning spec proposed by the Closed Captioning Working Group and Technology Committee. 
Presented by: 
 Bryan Rusenko – Technical Director, APEX; CCWG Co-Chair
 Michael Childers – CCWG Co-Chair; Lufthansa Systems

10:45 – 11:05 | Networking Break

11:05 – 11:30 | Data Storage
Availability is increasing; how is that changing buying models? This session will offer a brief overview of the previous technologies and what advancements have been made in the development of today’s systems. Remote storage at end servers and local storage at individual seats will be considered. Does this impact the PED influx?
Presented by: Tom Coughlin – Founder, Coughlin Associates

11:30 – 12:30 | Payment Technologies 
The Payment Technologies Working Group (PTWG) will update the TC on its progress. This working group has 1) educated members on new payment technologies via telecon presentations, and 2) worked on a standard for integrating the onboard POS (point-of-sale) system (handheld terminals used by flight attendants) and IFEC system for purchase payments, fulfillment, and inventory control. You will also hear about the latest payment tech from Samsung (Samsung Pay) which uses both NFC (near field comm) and MST (magnetic secure transmission).
Presented by: 
Sean Gately – Director of Merchant Programs, SamsungPay
Mike Gromek – Technology Advisor, WestJet Airlines
Bryan Rusenko – Technical Director, APEX; Editor of IFE/POS Interface Standard
Rich Salter – CTO, Lumexis Corporation; PTWG Chair

12:30 – 1:45 | Networking Lunch
Provided by APEX
Ray Dolby Ballroom Salon 3

1:45 – 2:15 | Inflight Connectivity & Cyber Security
This year there were claims that a cyber-security consultant hacked an aircraft during a flight via the entertainment systems of aircrafts. Many commented such actions were impossible, but questions were still raised about the practicality. What measures are in place to direct connected aircraft and passengers? Additional spectrum is coming. Does this increase concerns? 
Presented by: Pete Skaves – Chief Scientific & Technical Advisor for Advanced Avionics, Federal Aviation Administration

2:15 – 2:30 | Wireless Technology
Demand continues to grow at a rapid pace as passengers increasingly demand their inflight experience to mirror that on the ground.  What does that mean for the passenger experience? Learn about an APEX Global WiFi Connectivity Roadmap that will be developed to explore the marketplace and answer these questions. This is your chance to be involved!
Presented by: Joe Leader – CEO, APEX 

2:30 – 3:15
 | Gaming at 30,000 Feet
What makes an IFE game tick? What’s the difference between a Game App you’d find on the App Store and one developed for IFE? What are the restrictions for inflight gambling games? Games are one of the least known and least-understood forms of IFE entertainment. We look under the ‘hood’ to understand the challenges that software developers face in our industry; busting the myth about integrating games onto aircraft IFE systems (it’s not just plug and play!) and looking at what the future of inflight gaming will hold. With IFE suppliers switching their seatback platforms to Android, IFE games should reap the benefit of this popular platform, but have these benefits materialized?   Will the industry improve the offering of seatback games and html for wireless platforms, for games to stay relevant as an IFE offering? 
Moderated by: Victor Hernandez – Director of Product Management, Ackila
Patrick Larocque – VP Sales - Software, Global Eagle Entertainment
Jörg Schiffmann – Sales & Marketing, GUE Tech

3:15 – 3:35 | Networking Break

3:35 – 4:00 | Encoding & Encryption Technologies Update
The EETWG: Encoding & Encryption Technologies Working Group is led by Pierre Schuberth to provide H.265 encoding parameters specification for 4K, 1080p and 720p for the IFE industry. Audio, CC/Sub, multiplexing and security will also be reviewed to simplify workflow. Be sure to attend this session for an important vote on version 3 of the APEX 0403 specification, and be introduced to the 0415 specification which will be crucially important in the future of IFE.  
Presented by:
Pierre Schuberth – Sr. Manager, Systems Engineering, Thales Avionics; EETWG Chair
Bryan Rusenko – Technical Director, APEX; EETWG Co-Chair

4:00 – 4:30 | Digital Entertainment Content Ecosystem (DECE) Common Format (CF) 
APEX has established a relationship with the Digital Entertainment Content Ecosystem (DECE) in order to establish profiles for IFE content deliverables higher in the supply chain than currently to help ensure the availability of interoperable materials early in the process. In May, DECE hosted an Implementers Workshop with APEX, the Blu-ray Disc Association, and The Secure Content Storage Association (SCSA). This session will report on that Workshop, on the Common Format, what it brings to the digital content world, and how it applies to IFE.

 Albert Koval – VP DECE Implementer Relations
 Jim Taylor – CTO, DECE/UltraViolet

4:30 | Closing & Drawing for Door Prizes

*subject to change 


Loews Hollywood Hotel
1755 Highland Avenue
Los Angeles, California 90028 USA
For details on booking your hotel room at the Loews, click here.

Registration will be set in North Terrace Foyer outside of Ray Dolby Ballroom Salons.
Sessions will take place in Ray Dolby Ballroom Salons 4,5,6.

Other nearby hotel options: 


Cost to Attend APEX TECH:
Airline and Lessor Members: FREE!
Vendor Member Two Day Registration: $350 First Attendee / $250 Second Attendee* / $200 Third Attendee or higher
Vendor Member One Day Registration: $195
Non-Member: $450
Global Connected Aircraft Summit Attendees / Non-Members: $350

*Note:  The number of attendees from your company will be verified.  If you are unsure as to whether you qualify for this registration type please contact Michelle Hall at mhall@apex.aero or +1- 678-303-2964 or APEX staff at +1-212-297-2177 or info@apex.aero.

Registration for Global Connected Aircraft Summit:
GCA is offering a 10% discount to APEX attendees who register to attend the Global Connected Aircraft Summit. To register, click here and use the code APEXCO. 

Cancellation Policy:
Registration fees are refundable through 31 May 2016, less a $25 processing fee.  No refunds will be issued after 31 May. APEX reserves the right to cancel any programs and assumes no responsibility for personal expenses.  Refund requests will be processed 30 days after the meeting concludes.

Photography waiver: By attending or participating in this event, registrants agree that the record of their attendance and their likenesses (including photos/video of themselves separate and in groups, photos/video of their company displays, etc.) may appear in APEX publications, promotional matter, and other printed, electronic, or video materials.  Registrants are also herein advised that the news media attend this event and may record registrants' attendance, images and comments for publication or broadcast. 

For more information: Contact Michelle Hall at mhall@apex.aero or +1-678-303-2964 or Lauren Beneri at lbeneri@apex.aero or +1-212-297-2155



There are a wide range of sponsorship and advertising opportunities to help APEX members achieve their marketing goals by targeting the highly specialized and close-knit airline passenger experience community. Sponsorship of particular items and activities at APEX events afford sponsors unmatched visibility before their key customers and business partners.

Click here to download the APEX Sponsorship Kit.
Click here to purchase a sponsorship.


To learn more about APEX advertising and sponsorship opportunities contact:

Desiray Young
APEX Sales Manager


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