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13-14 June 2017 
Los Angeles, CA USA 

APEX TECH provides the industry and its members with information, guidance, analysis, and trend reporting on technology issues critical to the aviation industry. APEX TECH provides a crucial forum for technical experts to review and discuss ongoing special projects of the APEX Technology Committee setting specifications and standards for the airline industry focused upon applying new technologies to the passenger experience. Attendees at APEX TECH will hear thought-leading presentations from within and outside the airline industry on cutting-edge technologies.  Contributions made by delegates to APEX TECH shape airline travel technology more than any other industry event.


APEX TECH online registration is now closed.  Onsite registration will be available starting at 8:00am on Tuesday 13th June.  Click here to print out a pdf registration form that you can bring onsite in order to register.


Airline and Lessor Members: FREE!
Vendor Member 2 Day Registration:
     -- $350 First Attendee
    -- $250 Second Attendee*
     -- $200 Third Attendee or higher*
Vendor Member 1 Day Registration: $195
Non-Member: $450
*Bring more colleagues for discounted registration rates! The number of attendees from your company will be verified. 


Sheraton Gateway Los Angeles
6101 West Century Boulevard, Los Angeles, CA 90045





Tuesday 13 June 2017

8:00 – 9:00 | Registration & Coffee

9:00 – 9:10  Welcome & Introduction
Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems

9:10 – 9:40  Building a Better Airline Passenger Experience, Not Just a Bigger One
Presented by:Joe Kiely – Managing Director, Passenger Experience, Delta Air Lines

9:40 – 10:10  Disruptive Technology in Air Travel
Presented by: Raj Singh – Managing Director, JetBlue Technology Ventures

10:10 – 10:30  Networking Break

10:30 – 11:00  Three Connectivity Solutions & One Common Passenger Experience
Presented by: Tarek Abdel-Halim – Managing Director Onboard Products, United Airlines  

11:00 – 11:30  The NFC App Key to Advancing PaxEx
Presented by: Babar Rahman – Head of Global Sponsorships, CSR and In-Flight Entertainment/Connectivity, Qatar Airways 

11:30 – 12:30   #ElectronicsBan Solutions Workshop
Safety is paramount to the airline industry. The ban on certain PEDs from flights originating from specific Middle Eastern airports into the US and UK have certainly impacted the travel industry. As talks continue about a broader ban within the US and Europe, solutions from industry, government and technology experts are being identified and examined, with a focus on implementing US DHS CBP biometric entry and exit for security.
Presented by: 
Max Coppin – Partner, Development Manager, Google
Joe Leader – CEO, APEX/IFSA
Babar Rahman – Head of Global Sponsorships, CSR and In-Flight Entertainment/Connectivity, Qatar Airways 
Raj Singh – Managing Director, JetBlue Technology Ventures

12:30 – 1:45  Networking Lunch – provided by APEX

1:45 – 2:05  Cabin Announcements Task Force
Communication that relies solely on passenger address systems does not reach everyone.  Pre-recorded video announcements can feature captioning.  Passengers seeking attendant call may not be able to see the button.  Personal electronic devices may offer users options to cater to different abilities. Wireless communication opens a new avenue for communicating with passengers.  Usability considerations extends to built-in features, downloaded applications, accounts/authentication/authorization, cybersecurity, integrity of messaging.  The CATF was sanctioned by US DoT to explore the options available to commercial airlines to enhance accessibility of cabin announcements. 
Presented by: Peter Lemme –Chairman, Cabin Announcements Task Force; Volunteer, WAIFIND.org

2:05 – 2:30  Ku/Ka-band Satellite Standards
The AEEC Ku/Ka-band Satcom Subcommittee has released draft 1 to Project Paper 792, second generation systems.  Flat-panel antennas, notably phased-arrays, are emerging in the marketplace, offering greater aperture size and better overall performance than widely-used, multi-gimbaled antennas. Internet access to airline passengers professes to offer the same good experiences you would expect in your home or office.  While mobile Internet access will always be less reliable and more constrained than a wired network, Ku/Ka satellite services provide a pathway to meet the needs of passenger devices for the foreseeable future. Reasonable concerns emerge with data usage doubling every five years and a desire to offer the service to as many passengers as possible (freely, if able). Can Ku or Ka keep up?  Is it sustainable?
Peter Lemme – President, JetwayNet; Chairman, AEEC Ku/Ka-band satcom subcommittee

2:30 – 2:50 Networking Break

2:50 – 4:10 | Future Satellite Connectivity & Deployment Roadmaps
TECH will offer an opportunity to hear from leading connectivity providers on their future plans for third generation connectivity. Suppliers will present their future outlook outlining projected speed, bandwidth and planned launch date. Airlines will share feedback on proposals.
Moderated by: Joe Leader – CEO, APEX/IFSA
Don Buchman – Vice President and General Manager, Commercial Mobility, Viasat 
Anand Chari – CTO, Gogo 
David Coiley – Vice President, Aviation Services, Inmarsat
Tom Eskola – Sr. Director, Connectivity Services, Panasonic Avionics Corporation
Ryan Stone – President, SmartSky

4:10 – 5:15 What’s Next? Focus on Innovation 
What new developments are being dreamed up? APEX is proud to feature startups at TECH. Selected entrepreneurs per recommendations of JetBlue Technology Ventures and El Al's Cockpit will showcase their creations that are sure to have a great impact on the travel and hospitality industries.

o 30SecondsToFly
Claire is an A.I. powered assistant that manages travel for SMBs. Claire books highly personalised trips for employees while tracking and analysing travel expenses for management. Claire is built with machine learning algorithms that learn personal preferences of each traveler and optimise these within the constraints of corporate policy. Travelers book with Claire via free text through Slack, Facebook and SMS.

o Grab
The Grab mobile commerce platform is transforming the customer experience at airports by breaking down the barriers of time and location.  Time-pressed travelers, crew and airport employees can discover the restaurants, retail stores, and services they prefer and that are convenient based on their location and path through the airport.  Grab offers customers a frictionless ordering capability and allows customers to avoid lines with express pick up. Grab’s platform proliferates mobile ordering through the Grab app and through integrations into other digital channels such as airline apps, airport channels and other popular day-of-travel apps. Grab’s functionality improves the utility of partner channels, increases customer satisfaction and helps generate a return on investments in mapping and geolocation services. Grab, the largest provider of airport mobile commerce, is launched with mobile ordering in 18 airports in North America with a very large pipeline of growth in North America and abroad.

o Mozio
Mozio is an airport transfer search and booking engine that enables users to find the fastest means of getting to the airport. Founded in 2012, Mozio was born out of CEO David Litwak's experiences travelling to over 60 countries and struggling to find the best local options for getting around. A technology company at heart, Mozio is focused on helping connect customers, local companies, and global travel brands to turn what can be one of the most confusing parts of any trip – getting to and from the airport - into a delightful experience. Whether by train, bus, shuttle, sedan, taxi, limo, water taxi, motorcycle or helicopter, travelers using Mozio's technology can search for and book the right option for them. Mozio's technology solutions enable travel brands to drive customer loyalty and effectively monetize on the "last mile" of every trip.

o SeatAssignMate (SAM)
SeatAssignMate(SAM) specializes in ancillary upsell and interactive email merchandising. Invested by major Airlines in the US and Israel,  we are helping the airline industry distribute, market rich contents and services, increase ancillary revenue and transform travelers' digital experience by building airlines' apps into traveler's Email inbox. Upon opening the email, travelers will be able to review real-time seat maps, assign seats (paid and free), check-in bags, purchase meals, WiFi etc. in their inbox without any login or download.    

o Volantio
Volantio’s platform enables airlines to dynamically coordinate passenger re-accommodation in oversell, irregular operation and denied boarding situations leading to improved customer experience and increased yield. In addition, Volantio provides an advanced marketing automation solution that integrates real-time pricing and availability with hyper-targeted messages.

5:15 – 6:45  Networking Reception 
Connect with the APEX aviation community while enjoying light appetizers and drinks will be served. 


Wednesday 14 June 2017

8:00 – 9:00 Registration & Coffee 

9:00 – 9:15 Welcome & Introduction
 Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
 Bryan Rusenko – Technical Director, APEX

9:15 – 10:15 Closed Caption Regulations
The U.S. Department of Transportation (DoT) plans to issue new rules for increased accessibility of inflight media in the near future. Rules applicable to the provision of closed captions, based on the agreements reached by the DoT’s ACCESS Advisory Committee, will be released at any time. APEX TECH will provide a comprehensive review of the agreements reached by the Advisory Committee and what airlines and service providers need to do to prepare to meet the likely new requirements. Hear directly from the DoT on how the outcome of the Advisory Committee impacts airlines and suppliers.
Presented by:
 Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
 Vinh Nguyen  Senior Attorney, Office of Aviation Enforcement & Proceedings, Office of the General Counsel, U.S. Department of Transportation
 Bryan Rusenko – Technical Director, APEX

10:15 – 11:15 Accessible IFES Interface for the Blind
The U.S. Department of Transportation (DoT) has tasked APEX with working with the disability community to develop recommendations for an accessible IFES interface for the blind. APEX has established the ACCESS Working Group for this purpose. The WG has held a series of teleconferences that are ongoing, and will provide an update on its progress and what some of the characteristics of such an interface might include. 
Presented by:
 Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
• Mark Dunstan – CTO, CoKinetic Systems Corporation
 Vinh Nguyen – Senior Attorney, Office of Aviation Enforcement & Proceedings, Office of the General Counsel, U.S. Department of Transportation
 Bryan Rusenko – Technical Director, APEX

11:15 – 11:35 Networking Break

11:35 – 12:05 Accessibility Testing of User Interfaces
David Draffin – Sr. Solutions Director, HCL America

12:05 – 12:35 Captions in Action
A practical session on implementation of pending DoT rules, this session will address:
Graphical Captions vs Text Captions – pros and cons, current deployments.
UTF 8 encoded text (the backbone for text based caption encoding) - Diversity of languages accommodated by UTF 8, The Unicode Bidirectional Algorithm.
Font dependencies and the Arial Unicode MS font
IMSC  (Internet Media Subtitles and Captions)  -  Walk through a compliant .xml exploring text size positioning, coloring etc.
Presented by: Andy Beer – VP Technology, Spafax

12:35 – 1:50 Networking Lunch – provided by APEX

1:50 – 2:30 Digital Entertainment Content Ecosystem (DECE) Common Format (CF) 
Today, IFE no longer stands on its own as an isolated niche market, but is joining a broad content delivery ecosystem that integrates all content markets around common standards, specifications and workflows. APEX, the thought-leader in IFE technology, has reached out to the Digital Entertainment Content Ecosystem (DECE), the Society of Motion Picture and Television Engineers (SMPTE), MPEG, and Movielabs—the R&D organization of the major motion picture studios—to ensure that IFE is a part of this larger ecosystem, leveraging its standards, and ensuring the integration of IFE profiles into these workflows.
Presented by: 
Bryan Rusenko – Technical Director, APEX
Michael Stattmann – Managing Director, castLabs
Jim Taylor – CTO, DECE / UltraViolet 

2:30 – 3:00 Common Media Applications Format (CMAF)
CMAF defines the usage of a subset of commonly used standardized media technologies and profiles. These include ISOBMFF, MPEG-4 AVC, HEVC, AAC, VTT, and Common Encryption (CENC). Why is CMAF important to IFE? Because IFE will utilize these standardized media technologies and profiles, and our workflows will depend upon them.

3:00 – 3:20 Networking Break

3:20 – 3:50 Web Application Video Ecosystem (WAVE)
Major airlines are looking ahead to greater utilization of passenger devices (PEDs) in IFE. An important enabler of streaming to PEDs will be the “Web Application Video Ecosystem (WAVE).” Various initiatives will be involved in WAVE implementation, including CEA’s Content Specification Task Force—that will identify requirements in content streams centered around the MPEG CMAF proposal—and the HTML5 API Task Force that will identify requirements for the HTML5 app environment on the device side. And the Device Playback Capabilities Task Force will identify requirements for hardware capabilities to support the APIs. How will these impact IFE?
Presented by: Albert Koval – VP, Implementer Relations, DECE / UltraViolet

3:50 – 4:30 Encoding & Encryption Technologies Update
APEX 0415 is the first IFE content delivery specification developed under the DECE Common Format (CF) and deigned to access the standardized media technologies, profiles and workflows that govern motion picture and television content delivery in the broader content delivery ecosystem. APEX 0415, the “Media and Device IFE Ecosystem Specification,” will be explained, discussed, and put to a vote during APEX TECH. 
Presented by:
 Bryan Rusenko – Technical Director, APEX; EETWG Co-Chair
 Pierre Schuberth – Sr. Manager, Systems Engineering, Thales Avionics; EETWG Chair

4:30 – 5:00  | Ask the Board 
Members of the APEX Board are here to answer your questions on the association and the industry.



Sheraton Gateway Los Angeles
6101 West Century Boulevard, Los Angeles, CA 90045
Rate: $169USD+

Click here to reserve your hotel room.

The APEX TECH will also be taking place at the Sheraton Gateway Los Angeles hotel.

Reservations Advisory:

Please be aware that third party housing services are not authorized to act on behalf of APEX for the hotels to be listed or any other hotel. In addition, APEX has not provided any sort of contact list from which to solicit business. If you made a reservation with third parties, you are strongly encouraged to cancel your reservation and re-book through the hotel.


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